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DATA IN ACTION ANALYTICS

DinA™ in partnership with IBM Watson is a data analytics and business intelligence firm helping venues monetize their Wi-Fi 

Why DinA?

  

Venues all over the world are building and upgrading their Wi-Fi networks. Google, Apple, Facebook and Amazon use these Wi-Fi networks to promote their products and services, collecting data and marketing to the venues’ customers. DinA™ does the same, but works on behalf of the venues.


DinA is the only company in the world that has partnered with IBM’s T.J. Watson Research Group to develop a service that analyzes WIFI data to provide Live Event Analytics (LEA). The result is the generation of actionable, affordable and valuable solutions for both advertisers and sponsors.

OUR DISTINCT ADVANTAGES

Better Intelligence

  

A unique and proprietary offering of data analysis solutions, combining IBM Watson services, LEA insights, and DinA™ ‘s business and marketing focus.

Value Driven

 A very low cost of entry and competitive price-point that is simple to understand and integrate 

Scalability

  

DinA™ is flexible. Our partnership with IBM Watson provides access to world-class “Big Data” analytics, specialist services and global service and support.

HOW D in A WORKS

1. WIFI USAGE

Visitors connect to a venue’s Wi-FI network. Once connected, DinA is able to capture data about their behavior.

  

2. DATA CAPTURE

DinA is the only company in the world that has partnered with IBM’s T.J. Watson Research Group to develop a service that analyzes WIFI data to provide Live Event Analytics (LEA). The result is the generation of actionable, affordable and valuable solutions for both advertisers and sponsors.


3. ANALYSIS

LEA/Watson enriches the data and generates insights based on advanced machine-learning and statistical analysis. 


4. INSIGHT

DinA creates customized dashboards of data insights based on LEA output and produce market-specific highlights.


5. SOLUTIONS

DinA provides BI visualization and customer activation solutions to help venues.

6. REVENUE

The ultimate prize is when you take the insights and turn them into the strategy and tactics that create revenue from previously unknown opportunities. 

BENEFITS

Identify or Validate channels and Opportunities

By knowing visitor or fan channel preference venues can identify new sponsor and adverting opportunities and increase performance of existing partnerships.

Obtain deeper insights into activity, & interest levels:

What are the fans and visitors doing? Are they shopping, buying tickets, posting about your venue, reacting to a promotion, making dinner or travel reservations?

   

Make Wi-FI a Profit Center:

Sell and Validate sponsorship based on audience analytics. Re-Sell or share data with partners

 

Increase the value of vendor and sponsor programs:

Venues can overcome situational sales objections by validating ROAS. (Return on ad spend) by proving increased customer acquisition and higher conversions rates.


Eliminate the need for costly apps and beacons

Don’t depend on getting prospects to adopt your app to collect information.


Facilitate marketing collaboration:

Between venues, operators, sponsors, content providers, and advertisers, and users to increase multi-medium advertising and promotional opportunities. 

INSTALLATIONS AND TESTS

LET'S TALK

STRATEGY & TACTICS

IMPLEMENTATION

EXPERT ANALYSIS

Data in Action Analytics